It's about making your confidential and private data secure. You will want to organize and secure your passwords using the best available encryption (RSA 2048 bit encryption) with point and click convenience to use your FreeForm data. Sometimes it is very convenient to have the items located on a Map.
If a website gets hacked then users can be in BIG trouble. If their typical password had been used then the cracker has access to any site that used that password. If it had also been used for email, then a really bad process can begin.